WWCA was the first theater I ever performed in as a teenager, and it helped me develop my love of acting. Recently, my husband and I have started volunteering at WWCA again and have taken on many different roles, including actor, set crew, usher, program designer, etc. Right now the theater is going through an upheaval period, as we are losing the building that has been our performance space for over twenty years following the current season, and the theater may have to spend a year or two doing pop-up shows in rented spaces. Although this transition is scary for many of us, it also gives WWCA the opportunity to start fresh with a new brand identity for this new era. With a new professional logo and promotional items, we can get the word out about our theater and shows at local events like farmers’ markets, which have been very successful for us in the past. Additionally, having a cohesive and consistent social media plan with engaging content will help us advertise our upcoming auditions and shows, regardless of whether we have a permanent performance space.